About

So much of self-development and emotional wellbeing is framed around fixing. Being better. Doing more. But what if the work is about unfolding, not improving? What if you’re not starting over - you’re expanding into what’s already within you?

That’s the energy SOUL NOTES was born from.

A space for inner connection - using scent as a daily ritual to support clarity, comfort and quiet confidence.

Founded by me (aka Sarirah Hamid), it’s the culmination of my 11+ years in the beauty industry and a personal journey through mental health, motherhood, and rediscovering self.

Much of my personal shifts have a fragrance backing track (vs a song). Scent is more than a memory trigger. It’s a felt sense and an emotional tool. A ritual that helps you reconnect with how you want to feel - be it focused, soft, confident, creative.

Fragrance is to support your emotional state, not mask it.
Fragrance is to reconnect with how you want to feel - not just how you want to smell.

 “When you can bring science, scent and soul energy together - that’s where the real magic happens.”

Fragrance can be a way to express who you are becoming, not just how you want to be perceived. While a red lipstick or a pair of heels signal confidence to the world, scent does something quieter and deeper. It speaks directly to your emotional brain. It changes how you feel in your body.

That’s the space SOUL NOTES exists in:
To offer you fragrance as a form of self-expression.
As a ritual for your emotional wellbeing.
As a way back to yourself - again and again.

And if you wear SOUL NOTES for a day - I’m less interested in who compliments you. I want to know: How did it make you feel about yourself?

Sarirah x