Feeling-first Fragrance

We create perfume as an opportunity to feel, shift perspective and lead with intuition. Not for special occasions - this is scented self-expression for clarity, comfort and confidence. 

So much of self-development and emotional wellbeing is framed around fixing. Being better. Doing more. But what if the work is about unfolding, not improving? What if you’re not starting over - you’re expanding into what’s already within you?

That’s the energy SOUL NOTES was born from.

A space for inner connection - using scent as a daily ritual to support clarity, comfort and quiet confidence.

Meet Sarirah Hamid (Founder)

Crafted from facets of my last decade encompassing my on-going journey with mental health, motherhood and 11-year career in the beauty industry.

“As a fragrance house, I want Soul Notes to support the wearer's emotional wellbeing and uplift their outlook for the present moment and the future. We live in a world full of chaos, noise and stress and scent is a powerful way to reconnect with self, daily.

This first fragrance, Soul Notes Eau de Parfum, is the transformative energy of the forest in a bottle. It's grounding, soul-soothing and heart-centering balanced with the elevated nuance of fine fragrance.”

Much of my personal shifts have a fragrance backing track (vs a song). Scent is more than a memory trigger. It’s a felt sense and an emotional tool. A ritual that helps you reconnect with how you want to feel - be it focused, soft, confident, creative.

 “When you can bring science, scent and soul energy together - that’s where the real magic happens.”

While a red lipstick or a pair of heels signal confidence to the world, scent does something quieter and deeper. It speaks directly to your emotional brain. It changes how you feel in your body.

This is a ritual for your emotional wellbeing. A way back to yourself - again and again.

And if you wear SOUL NOTES for a day - I’m less interested in who compliments you. I want to know: How did it make you feel about yourself?

Meet Pia Long (Perfumer)

Pia is a Finnish-born, award-winning UK-based perfumer and a brilliant voice of wisdom, creativity and innovation in the world of perfumery.

Most recently, she published Demo Accords a book that creates an equilibrium between the deeply personal and political prose across 10 chapters with 10 inspired perfumes that - when read and smelled together - fire off emotions, thoughts and open up perspectives for what the future looks like and could it be different?

Pia's decades of experience and personal connection to forest bathing meant she understood the fragrant journey I wanted to create from Day 1. "Forest themes are anchoring and meaningful to me, having grown up in Finland and spent so much of my childhood in them, now seeking peace in them locally here in England."

I could not be more grateful and honoured that Pia agreed to create the first Soul Notes fragrance.

~Sarirah